Visual direction · creator and communication
Four-week campaign brief
Visual direction
Eight-shot visual plan
A creator and communication direction that explains one focused topic through eight connected visual beats.
Turn scripts into precise explainer videos
Upload scripts, outlines, briefs, speaker notes, and key wording to generate explainer videos with narration, visual scenes, and a clear sequence.
A written starting point can become a visual story
Character reference
Let one character reference lead a short story
Example source
Fictional character portrait
A focused written request gives the viewer one character and one clear thread to follow as the story unfolds.
Who it’s for
Product and technical storytellers
You have product documentation, a launch narrative, or a technical walkthrough, and need people to see the logic without reading every line.
- Product marketers
- Developer advocates
- Technical writers
Typical documents:Product documentationRelease notesTechnical walkthroughsTeachers, experts, and course creators
You have a lesson outline or spoken explanation that works live, and want a visual version learners can revisit at their own pace.
- Teachers
- Subject-matter experts
- Course creators
Typical documents:Lesson scriptsSpeaker notesConcept outlinesTraining and enablement teams
You need the wording for a process, change, or policy to become a repeatable explanation without losing the steps people rely on.
- L&D teams
- Enablement teams
- Operations leads
Typical documents:Training scriptsPolicy wordingProcess notes
Prepare your documents
Useful starting points include
Turn a script, outline, brief, or speaker notes into a structured AI explainer video with KPainter.
- Narration scripts and voiceover drafts
- Outlines and speaker notes
- Product and launch briefs
- Lesson and training scripts
- Required terms and key messages
- Source documents for fact checking
Before you start
- Use the current, complete source version
- Mark the sections, steps, charts, or figures that deserve focus
- Identify the terms, numbers, warnings, or wording that must remain
A focused path
Keep the words, make the explanation watchable
- 1
Name the viewer and outcome
Say who will watch and what they should understand, decide, or do by the end.
- 2
Bring the written source
Paste the script or add the brief and notes that define the language, order, and facts that matter.
- 3
Review the visual explanation
Check that the sequence, terminology, narration, and visual relationships still serve the original point.
Three explainer video script patterns you can use
Choose the pattern that matches the viewer’s job, then write only the narration and visual direction needed to move them from one question to the next.
- 01
Mechanism explainer
Question → parts → interaction → takeaway
Narrate what each part does. Use diagrams, cutaways, or motion to show the relationship before naming the conclusion.
- 02
Process or training walkthrough
Starting state → steps → decision point → handoff
Keep required wording and checks in the script. Use the visuals to show sequence, exceptions, and who acts next.
- 03
Report or decision briefing
Baseline → change → cause → decision
Narrate the meaning behind the figures. Use charts and comparisons only where they help the viewer make the next decision.