Create Product and Customer Education Videos

A first-use guide should show the action, the visible result, and what the viewer can do next. That gives the video a clear narrative and avoids turning it into an unstructured feature list.

Use a focused guide, screen sequence, or customer workflow as the source. Show how one decision unlocks the next, and keep setup details or changing product settings in the maintained documentation.

Use the viewer’s terminology and explain the decision they need to make. Product positioning belongs in the surrounding page; the video should help the customer move forward.